When companies focus on integrating AI into their operations, they often face one critical bottleneck: finding and hiring generative AI engineers.
Currently, AI is ranked as the number one most difficult skill set to find in job candidates. In a recent study, 76% of companies surveyed said they faced a severe shortage of personnel with AI skills.
Makes it so difficult to hire a generative AI engineer? One word: Competition.
If you're looking to hire generative AI engineers, you're not just competing against other tech companies. Everyone from healthcare startups to Fortune 500 companies is looking in the same talent pool. But with the right strategy, you can still win top candidates even if you're not Google or OpenAI.
This guide will help you find the best generative AI engineering talent for your team.
What Does a Generative AI Engineer Do?
Generative AI engineers specialize in building systems that create content. These systems then generate text, images, code, or videos based on user prompts.
Unlike traditional AI engineers who might focus on classification or prediction tasks, generative AI engineers work with models like GPT, DALL-E, Midjourney, and Stable Diffusion. They understand the nuances of prompt engineering and know how to fine-tune large language models so their generative capabilities work with real-world applications.
The best gen AI engineers typically have:
- Deep understanding of transformer architectures
- Experience with frameworks like PyTorch, TensorFlow, and Hugging Face
- Knowledge of prompt engineering and model fine-tuning
- Understanding of vector databases and retrieval-augmented generation (RAG)
- Business acumen to translate AI capabilities into user value
The key difference between regular AI engineers and gen AI engineers? Traditional AI engineers often work with structured data and predictable outputs, but generative AI engineers thrive in the creative, unpredictable world of content creation.
What is the Salary of a Generative AI Engineer?
Generative AI engineers typically earn between $114,000 to $158,000 annually, with significant variations based on experience level, location, and company size.
The wild card? Equity. Early-stage AI companies may offer equity packages worth potentially millions to senior generative AI engineers.
How to Hire Gen AI Engineers
Successfully hiring gen AI engineers often means going beyond traditional recruiting methods. If you're trying to expand your team to include generative AI engineers, consider the hiring steps below:
Step 1: Clearly define your technical requirements
First, map out exactly what you need. Are you looking for someone to:
- Integrate existing generative AI APIs (ChatGPT, Claude, Gemini) into your product?
- Fine-tune large language models for domain-specific applications?
- Build custom generative AI solutions from scratch?
- Optimize and scale existing AI systems?
Create a detailed technical specification that includes required programming languages (Python, JavaScript), frameworks (PyTorch, TensorFlow, Hugging Face), and specific generative AI experience (LLMs, diffusion models, multimodal systems).
Step 2: Craft a compelling job description
Your job posting should stand out in a crowded market. Talk about:
- Specific AI technologies you're working with
- Real projects they'll work on (not generic descriptions)
- Learning opportunities available at your company
- Impact statement showing how their work will matter
- Competitive compensation including base salary, equity, and benefits
Use keywords like "generative ai engineer," "gen ai engineer," and specific model names to improve searchability.
Step 3: Source candidates strategically
Look beyond traditional job boards:
- The JADA Squad: Provides pre-vetted generative AI experts who can integrate directly into your team and deliver results quickly at a fraction of traditional hiring costs.
- AI research communities: Reddit (r/MachineLearning), Discord servers, Twitter/X
- Academic networks: Connect with AI program graduates and researchers
- Professional platforms: For startup-minded candidates
Step 4: Design practical technical assessments
Create assignments that mirror real-world work:
- Portfolio review: Have candidates present a generative AI project they've built
- Prompt engineering test: Give them a business problem to solve using prompts
- System design discussion: Ask how they'd architect a scalable AI solution
- Code review: Evaluate their ability to work with transformer models and APIs
Avoid generic coding challenges that don't test generative AI-specific skills.
Step 5: Conduct effective interviews
Structure your interviews to assess both technical skills and cultural fit:
- Technical deep-dive: Discuss their experience with specific models and frameworks
- Problem-solving approach: Present real challenges your team faces
- Communication skills: Can they explain complex AI concepts to non-technical stakeholders?
- Learning mindset: How do they stay current with rapidly evolving AI technology?
Step 6: Make competitive offers quickly
The best generative AI engineers will likely have multiple job offers. Your offer should include:
- Competitive base salary based on market rates
- Meaningful equity participation
- Professional development budget for AI conferences and courses
- Flexible work arrangements
- Clear career progression path
Common Mistakes When Hiring Gen AI Talent
Focusing only on years of experience
Generative AI is so new that "5 years of experience" might mean someone who worked with GPT-2 briefly, rather than someone who understands the nuances of current gen AI systems. Instead of the length of their resume, focus on a candidate's depth of understanding and their ability to learn quickly.
Unrealistic technical requirements
Stop creating job descriptions asking for expertise in 15 different AI frameworks. Pick 3-4 core requirements and be flexible on the rest.
Ignoring cultural fit
Gen AI engineers often work on ambiguous problems with uncertain outcomes. They need to thrive in that environment and communicate well with non-technical stakeholders.
Slow decision making
The best candidates have multiple offers. If you take 3 weeks to make a decision, they'll be gone. We recommend a 1-week maximum from the final interview to offer.
The Future of Generative AI Hiring
The AI landscape is rapidly evolving – and so is the landscape for hiring professionals like generative AI engineers. We're already seeing increased demand for:
- Multimodal AI specialists (text + image + voice)
- AI safety and alignment engineers
- Generative AI product managers
- Domain-specific AI engineers (legal AI, medical AI, etc.)
At JADA, we're preparing for a world where generative AI skills become as fundamental as web development was in the 2000s. The companies that build strong AI teams now will have a massive competitive advantage.
So don't hesitate. Reach out today and see how JADA Squad's generative AI experts can help your business grow.
Frequently Asked Questions
What is a gen AI engineer?
A generative AI engineer is a specialized software engineer who builds systems that create new content using AI models like GPT, DALL-E, or Stable Diffusion. They focus on applications that generate text, images, code, or other creative outputs rather than just analyzing existing data.
How to hire generative AI professionals?
Start by clearly defining your needs, access the global tech talent pool by sourcing for remote generative AI engineers, design practical assessments that mirror real work, and focus on selling your vision alongside competitive compensation.
How much does it cost to hire an AI engineer?
Hiring a generative AI engineer typically costs between $114,000-$158,000 annually for full-time positions. Additional costs include benefits (20-30% of salary), recruiting fees ($20,000-$40,000), and onboarding expenses, bringing total first-year costs to approximately $150,000-$200,000.
JADA can reduce these costs significantly by providing pre-vetted generative AI experts without recruiting fees, lengthy hiring processes, or traditional employment overhead.